Introducing Flourish
Leland gal 2020 Collection
The idea behind this simple collection is to introduce our own hand painted stripe. I have wanted to do this for a long time ... and the idea to do it with a brush didn't ever dawn on me until last season. It was a big leap for me to do a solid stripe with a brush. This pattern allows you to layer it in with all kinds of things, and as I read in a recent design magazine, "Squiggle is the new Stripe".
One of the reasons I loved creating this is that it marries the organic with the hand-painted. The texture of each color are showcased, as it stays within the same color palette with our entire collection. It looks strong with a white background, anchoring it against the more detailed patterns.
The jumping off points for this started with last year, using pink for the first time, and how I wanted to amp it up with more vibrance this year and expand upon it. Flourish really turned out to be fun and looks great in all of our applications.