By some crazy coincidence we all ended up in Grand Rapids where we both started our families. Greg and Carolyn now have five beautiful children and a separate office above their garage which is the think tank of their company, Reese Creative.
When I called The Reese's to ask for help, we set up a very formal appointment with one baby napping, one teething, one watching a movie, a couple of beers and a roaring fireplace on a rainy day. I couldn't believe how fun it was to play with words, and understand the concept of looking at your brand from 300 feet in the sky and attempting to capture the essence of what it is with a tagline.
Greg and Carolyn took my request extremely seriously and after our meeting they went home to put their brains to work. The following week, when presented with a list of MANY MANY wonderful options, "Make Light of It" stood out immediately. It was literally perfect, and I felt set free completely. With this tagline, we could go in all of the directions I imagined possible, and it captured the essence of who we are. Whether it is your home, your outfit, or your mind set, "make light of it." I loved how it also reminded me of my grandmother and her great sense of never allowing too much weight on any subject matter and had the ability to keep it light. This tagline was not only a great one for my brand, but a tagline for life.
Reese Creative also helped create this copy for our bio cards, which sums what we think Leland gal has come to represent.
Look for this new tagline on all of our products moving forward, and as you approach your day, see if you can choose a path with the brightest outlook and state of mind.